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Highlights

• "Midnights" by Taylor Swift made historical past via having all of its songs occupy the highest 10 spots on the Billboard Hot 100.
• Taylor Swift released other versions of "Midnights" with distinct bonus tracks, including the fan-favorite "You're Losing Me" which used to be kept off streaming platforms for over six months.
• Swift's sophisticated courting with streaming platforms led her to prioritize bodily media.

Taylor Swift has truly cracked the code on streaming. She used to be already one of the biggest musicians of the 2010s, however she has taken issues to another degree within the 2020s, re-releasing her classic albums and setting records with new ones like "Midnights" (2022).

"Midnights" used to be the first album in tune historical past to have its songs occupy all ten spots on the Billboard Hot 100. It's a feat that many concept unimaginable, and can most likely by no means be duplicated. Needless to say, the album is one of Swift's most vital.

That being stated, there's one song from the "Midnights" era that wasn't available on streaming platforms for over six months. Swift has finally made it available, and lovers have been scratching their heads as to why it took see you later.

Taylor Swift Released 'You're Losing Me' As A Bonus Track On Physical Versions Of 'Midnights'

Taylor Swift loves presenting her albums in different tactics. She collaborated with Target to release a model of "1989" (2014) with 3 bonus tracks that weren't immediately available on streaming, so when it got here time to plan the album roll-out for "Midnights", the pop megastar took any other special approach.

She determined to release more than one variations of "Midnights", every with its own distinct bonus tracks. There was the "Lavender Edition", which was a Target unique that came with 3 new songs, and the "Til Dawn Edition", which featured remixes of album cuts with artists like Lana Del Rey. The most lauded model, despite the fact that, was the "Late Night Edition", which featured seven new songs, including "You're Losing Me."

"You're Losing Me" briefly became a fan-favorite, with many deciphering the lyrics to be about Swift's relationship with actor Joe Alwyn. The two dated for six years before splitting up in May 2023, which is correct around the time the song was released.

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According to Variety, Swifties were so excited to get a replica of "You're Losing Me" that multi-day lines formed at her merchandise stands the day of its release:

"Fans were so eager to get their hands on the disc, because [Swift] had advertised it as the only way to get the new song, that lines began forming in earnest at the stadium on Thursday, well in advance of the merch stands opening up for the day at 12:30 p.m. Friday."

The other six songs on the "Late Night Edition" were made available on streaming platforms, and one of them, the Ice Spice-assisted "Karma (Remix)", used to be even nominated for Best Pop Duo/Group Performance on the 66th Grammy Awards. "You're Losing Me", on the opposite hand, used to be stored off Apple Music and Spotify.

Taylor Swift Has A Complicated Relationship With Streaming And Encourages Fans To Buy Physical Media

Taylor Swift has had a fraught history with streaming platforms. She famously removed her tune from Spotify in December 2014, and discussed her issues with the platform's treatment of musicians during an interview with Yahoo! News:

"All I can say is music is changing so quickly, and the landscape of the music industry is changing so quickly, that everything new, like Spotify, all feels to me a bit like grand experiment. And I'm not willing to contribute my life's work to an experiment that I don't feel fairly compensates the writers, producers, artists, and creators of this music.

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Swift eventually put her catalog back on Spotify (more on her evolving relationship with the company later). She also took Apple Music to task in a 2015 Tumblr post and criticized the platform's free trial option on the grounds that artists wouldn't be getting paid to have their music streamed during these trials.

The singer has made it clear that she values the old school process of releasing an album in stores and having fans buy it. She has gone out of her way to reward fans who are willing to pay extra, and songs like "You're Losing Me" are located as tokens of her appreciation.

If each "unique" Taylor Swift song that came with a CD or a vinyl was immediately uploaded to streaming, then it would cease to be exclusive. The exclusivity angle worked, as "Midnights" became the first album to sell more vinyl copies than CDs since 1987.

Thanks to non-streaming songs like "You're Losing Me", Swift sold 2.484 million copies on vinyl in 2023. This translates to 6.43% of all vinyl album sales, according to Billboard, which means she was nearly responsible for one of every 15 vinyl albums sold.

Taylor Swift Finally Put The Song On Spotify To Commemorate Being The Most-Streamed Artist Of 2023

So, why, then, if Swift is benefiting from keeping songs off streaming platforms, did she finally agree to release "You're Losing Me" on Spotify? Well, as we alluded to previously, the singer's relationship with the corporate has modified.

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Swift initially took her music down from Spotify because the platform refused to keep it off its free tier. The singer's fanbase was so large, however, that Spotify changed its business model to raise royalty rates in an effort to bring her back. It worked out for both sides. Spotify gets to house one of the most celebrated and obsessed-over catalogs in all of pop music, and Swift gets increased royalty rates every time a fan plays one of her songs.

Spotify announced that Taylor Swift is the most-streamed global artist of 2023. This is the first time Swift has received this honor, as she managed to outdo 2022 titleholder Bad Bunny with a staggering 26.1 billion streams. To show her appreciation to the fans, the singer decided to finally release "You're Losing Me" on the platform.

Swift broke the news on Instagram, where she debuted the single artwork for "You're Losing Me". The artwork template matches the rest of the songs from the "Midnights" sessions. Swift also included a lengthy message that looked back on her record-breaking year:

"I just sought after to say to someone who listened to my tune this 12 months, anywhere on this planet, thanks. Getting named Spotify's Gobal Top Artist in 2023 is truly the most efficient birthday/holiday reward you should've given me... So I was making an attempt to bring to mind some way to think you, and a large number of you could have been asking me to put out 'You're Losing Me (From The Vault)" on streaming...So here ya go! You can finally listen EVERYWHERE now."

Swift mentions vacation items in her message, and she or he just gave her fans an incredible one.

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